When I was approached last month by Shreya Dhawan from Studio Eleganty to style a photoshoot for her brand's exquisite pearl jewellery, I was stoked. I believe pearls are essential in a woman's wardrobe.
I approach styling a brand or product much like creating a visual resumé. Every brand has certain values and messages attached to it that they should communicate to their target audience. This message which we subconsciously recognise makes a brand relatable and trustworthy for us. As a stylist I believe authentic communication of the brand values through the marketing campaign is essential.
I did my homework by studying the brand, talking to its founders and learning about their target market. The brand promises 'Pearls for all occasions' and we se about creating the various looks accordingly.
I aimed to create
1. An Attractive image or persona
2. Appropriate for the various occasions & roles
3. Authentic to the brand values
Using the various elements of Image ie Clothes, Grooming, Hair & Makeup and Body Language. Pairing clothes & jewellery whereby the beautiful pieces were the stars & the clothes served as background pieces while still depicting strong personality characteristics was key. Having faced the camera (and been behind it a little bit) while working as a model & actor for over 16 years, I have a strong understanding of lights, photo poses & selecting the correct shots. This is where, for me styling for a photo shoot is so much more than just selecting clothes & accessories, it is about creating the perfect image.
We set out to achieve what we wanted and had a lot of fun while working. Shreya is a dream client.
To know her experience with Vibhinta Verma Image Consulting, do check out the Testimonials page
